Why every successful organisation has a guiding narrative

How can a corporate narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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