How can a corporate guiding narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains.
Read more about corporate narrative here.
Why every successful organisation has a guiding narrative
About Verbal Identity
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…