How can a corporate narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains.
Why every successful organisation has a guiding narrative
About Verbal Identity
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…