What’s the ultimate power of copywriting? Description or creation of value?

What’s the ultimate power of writing?

Our CEO Chris West asks, are you using this profoundly human skill to describe something that already exists?
Or are you using it to create new concepts in the minds of your reader, and give birth to valuable, new ideas?

It perhaps sounds far-fetched, but it’s at the heart of creating value for your business.

We’re very grateful to the team at the House of Beautiful Business for their coverage of our ideas in the Journal of Beautiful Business.

Please click on the link below to read more.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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