What Do Elon Musk, Warren Buffett, And Steve Jobs All Have In Common?

“…an obvious thing is the huge personal fortunes made from the companies they built. The less obvious thing is how they skilfully used language to build those companies (and those fortunes). Steve Jobs and Warren Buffett had a consistent voice that built consistent value. However, the same can’t always be said for Elon Musk, especially as he’s just wiped $140b off TESLA’s value.”

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About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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