What is Content Strategy?

While brands outbid each other for attention, our content strategy consultancy focusses on creating engagement instead. We make the link between content and commercial performance: identifying the value of each content stream, then fine tuning the strategy and creation process. The right content reaches the right people, more often and more cost-effectively.

All content strategy consultants will advise you to establish your KPIs, decide on your content channels and build a content calendar. This is not enough. True content strategy establishes a link between content creation and commercial performance. We use quant and qual measures and create testable hypotheses. And we know that content creation is a ‘ministry of all talents’: editorial skills, audience insight, strategic planning and copywriting experience. So, our content strategy consultancy also identifies skills gaps and optimises processes. Our team has more than 30 years’s experience quietly helping some of the world’s most famous organisations with one-off projects and ongoing mentoring to make content strategies work harder.

Consistency wins, everytime.
Or should that be, ‘every time’?
Every business needs its own Content Style Guide to guide its writers and create rock solid trust in the brand. But more than a set of rules, they should save time and money by making the style choices clearer. And when they are inspiring , your content writers, agency partner, and different departments start to write with one voice.

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