Talk is cheap, language is valuable: How to measure the ROI of your brand voice

Brand voice can be a financial drag if you’re getting it wrong and a financial success if you’re getting it right.

Language is the superpower which allowed homo sapiens to proliferate over other human species. Our ancestors’ brains were smaller, but with language they were able to share ideas and build relationships. Language acted as a multiplier.

Click here to read the full article by Chris West,  published by WARC.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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