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Here are the 3 chapters that you can download for free:
Chapter 1 – Language moves people
Chapter 2 – Language creates identity
Chapter 3 – Every brand voice works on three levels
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…