Resources

What happens now that neobanks aren’t new?… download

Good writing is good for business… download

Luxury Vs. Ultra-luxury: How the world’s most expensive car brands speak… download

Cold, hard numbers and bright insights from customer comments… download

Brand Language – The magic ingredient in cosmetics?… download

The sweet scent of 98% margins… download

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‘X’, Alphabet’s top-secret lab: shaping language to shape culture

‘X’, Alphabet’s top-secret lab: shaping language to shape culture

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Story for Hunter Boot

In-depth case study: One Story for Hunter Boot

In-depth case study: One Voice for Votary

In-depth case study: One Voice for Votary

Luxury lifestyle brand: how to reclaim your brand’s DNA

Luxury lifestyle brand: how to reclaim your brand’s DNA

Mulberry: How do you introduce your past to a new audience

Mulberry: How do you introduce your past to a new audience

Christie’s: Working with the world’s most prestigious auction house

Christie’s: Working with the world’s most prestigious auction house

Twinings’ Ovaltine

Twinings’ Ovaltine

Glint: How do you use language to launch a new global

Glint: How do you use language to launch a new global

Portas: How do you stand up for intuition?

Portas: How do you stand up for intuition?

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

SABMiller: Quenching a client’s thirst for NPD

SABMiller: Quenching a client’s thirst for NPD

B&Q: A change of strategy needs a change of behaviour

B&Q: A change of strategy needs a change of behaviour

Vauxhall: How do you get 200 people to speak with one

Vauxhall: How do you get 200 people to speak with one

easyCar Club

easyCar Club

MYLA

MYLA

Global Jeweller: When should a brand grow beyond its Founder?

Global Jeweller: When should a brand grow beyond its Founder?

Digital Agency: Aligning the stories of the CEO, the European Creative

Digital Agency: Aligning the stories of the CEO, the European Creative

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Christie’s: International Real Estate

Christie’s: International Real Estate

Pharma Startup: How brand narrative adds margin in a commodity b2b

Pharma Startup: How brand narrative adds margin in a commodity b2b

Hunter Boot: From mudwalk to catwalk

Hunter Boot: From mudwalk to catwalk

Votary: A personal luxury strategy for an overcrowded category

Votary: A personal luxury strategy for an overcrowded category

Vauxhall: How do you speak British?

Vauxhall: How do you speak British?

Fine Jeweller: A fast-growing global brand needs one story, one voice

Fine Jeweller: A fast-growing global brand needs one story, one voice

GF Smith: From paper company to creative partner

GF Smith: From paper company to creative partner

Belstaff: re-positioning a British Brand in the global market

Belstaff: re-positioning a British Brand in the global market

Paraiba: How do you launch a brand if you’ve never launched

Paraiba: How do you launch a brand if you’ve never launched

Teknavo: How to talk tech to CEOs

Teknavo: How to talk tech to CEOs

Mobispot: How language helps you pivot from B2C to B2B

Mobispot: How language helps you pivot from B2C to B2B

Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for?

McQ: A contender, not a pretender

McQ: A contender, not a pretender

Text analytics reveals what people really think of your staff

Text analytics reveals what people really think of your staff

Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag

TalkTalk

TalkTalk

Adstream: How do you sell tech to Creatives?

Adstream: How do you sell tech to Creatives?

Reminding a catalogue company that they were never just a catalogue

Reminding a catalogue company that they were never just a catalogue

When a word is worth $50,000

When a word is worth $50,000

Tourneau

Tourneau

Votary: From brand strategy to naming architecture

Votary: From brand strategy to naming architecture

Votary: A natural product needs a tone of voice that sounds natural

Votary: A natural product needs a tone of voice that sounds natural

Hunter: Everyday Pioneers

Hunter: Everyday Pioneers

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