by Chris West | 01st Aug 2020
‘X’, Alphabet’s top-secret lab Industry: R&D Size: Global Challenge: Define a brand voice to attract the world’s best minds. Results:10x increase of written output with no impact on workloads Tell me more Shaping language to shape culture How do you attract...
by Chris West | 01st Aug 2020
In-depth case study: One Voice for Votary Industry: Skincare Size: Mid-Tier Challenge: Save Founders 100s of hours with practical tone of voice guidelines. Results:1 successful global launch20+ countries distribution>100% growth in first 2 years. Tell me...
by Chris West | 01st Aug 2020
B&Q: A change of strategy needs a change of behaviour Industry: DIY Size: Enterprise Challenge: Workshops with copywriters to align with brand guidelines. Results:40+ writers4.6/5 average rating on workshops. Tell me more If you need to launch a new strategy and...
by Chris West | 01st Aug 2020
Vauxhall: How do you get 200 people to speak with one Industry: Automotive Size: National Challenge: Unify a brand voice across 20 different external agencies. Results:100+ writers trained96% approval rating on workshops. Tell me more Andy Biernacki, the Head of Brand...
