by Chris West | 01st Aug 2020
In-depth case study: One Voice for Votary Industry: Skincare Size: Mid-Tier Challenge: Save Founders 100s of hours with practical tone of voice guidelines. Results:1 successful global launch20+ countries distribution>100% growth in first 2 years. Tell me...
by Chris West | 01st Aug 2020
Luxury lifestyle brand: how to reclaim your brand’s DNA Industry: Luxury and Fashion Size: Global Challenge: Unify a brand voice for global market expansion Results: 31% increase in international sales in the following quarter13% total increase in retail...
by Chris West | 01st Aug 2020
Mulberry Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand to increase global reach. Results:7% rise in international revenue Tell me more How do you introduce your past to a new audience without looking like you’re stuck in it? Faced with the...
by Chris West | 01st Aug 2020
Glint Industry: Fintech Size: Start-up Challenge: Create a brand voice that installs trust in a new financial start-up. Results:>2 million ATMs accept glint cards>210 countries and territories Tell me more How do you use language to launch a new global...
by Chris West | 01st Aug 2020
easyCar Club Industry: Automotive Size: Start-up Challenge: Foster brand trust in peer-to-peer businesses. Results:1st anniversary:10x rise in membership across UK Tell me more Who can you trust? Richard Laughton, CEO of easyCar, realised this was the key question to...
