by Chris West | 01st Aug 2020
Christie’s Industry: Luxury Size: Global Challenge: Develop a brand voice and align different internal departments. Results:1 voice created 50+ leaders aligned12 weeks to complete Tell me more Working with the world’s most prestigious auction house Verbal...
by Chris West | 01st Aug 2020
Glint Industry: Fintech Size: Start-up Challenge: Create a brand voice that installs trust in a new financial start-up. Results:>2 million ATMs accept glint cards>210 countries and territories Tell me more How do you use language to launch a new global...
by Chris West | 01st Aug 2020
Portas Industry: Consulting Size: SME Challenge: Make the team’s intuition a marketable feature. Results:2 weeks: 2 big pitches won. Tell me more How do you stand up for intuition? Who wants to be a highly intuitive, creative person in a world of ROI, EBITDA and...
by Chris West | 01st Aug 2020
GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy. Industry: Retail Size: SME Challenge: Redefine the brand and voice after a move to omnichannel Results: 3 months project completion30+ team members aligned Tell me...
by Chris West | 01st Aug 2020
SABMiller: Quenching a client’s thirst for NPD Industry: Brewery Size: Global Challenge: Positioning strategy for NPD Results:12 concepts created 1 chosen Tell me more One of the two biggest brewers in the world, SABMiller needs to continually introduce new products...
