by Chris West | 01st Aug 2020
‘X’, Alphabet’s top-secret lab Industry: R&D Size: Global Challenge: Define a brand voice to attract the world’s best minds. Results:10x increase of written output with no impact on workloads Tell me more Shaping language to shape culture How do you attract...
by Chris West | 01st Aug 2020
In-depth case study: One Vision for a multi-brand watch retailer Industry: Luxury and Fashion Size: Mid-Tier Challenge: Overcome the threat of 3rd party online markets by updating the brand. Results:30% online sales after0% online sales before+ y-o-y growth Tell me...
by Chris West | 01st Aug 2020
In-depth case study: One Story for Hunter Boot Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand in order to inform a full lifestyle range. Results:3 months: full definition of the brand and investor alignmentDouble digit growth in Years 1-3...
by Chris West | 01st Aug 2020
Luxury lifestyle brand: how to reclaim your brand’s DNA Industry: Luxury and Fashion Size: Global Challenge: Unify a brand voice for global market expansion Results: 31% increase in international sales in the following quarter13% total increase in retail...
by Chris West | 01st Aug 2020
Mulberry Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand to increase global reach. Results:7% rise in international revenue Tell me more How do you introduce your past to a new audience without looking like you’re stuck in it? Faced with the...
