by Chris West | 01st Aug 2020
GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy. Industry: Retail Size: SME Challenge: Redefine the brand and voice after a move to omnichannel Results: 3 months project completion30+ team members aligned Tell me...
by Chris West | 01st Aug 2020
B&Q: A change of strategy needs a change of behaviour Industry: DIY Size: Enterprise Challenge: Workshops with copywriters to align with brand guidelines. Results:40+ writers4.6/5 average rating on workshops. Tell me more If you need to launch a new strategy and...
by Chris West | 01st Aug 2020
GF Smith: From paper company to creative partner Industry: Retail Size: Mid-Tier Challenge: Define the brand voice. Results:1 new brand voice1 happy MD Tell me more Phil Alexander and John Haslam, the Managing Directors of G . F Smith, saw that the future of their...
by Chris West | 01st Aug 2020
Text analytics reveals what people really think of your staff Industry: Retail Size: Enterprise Challenge: Generate meaningful insight from customer comments Results:>100,000 customer comments per month analysed#1 cause of customer dissatisfaction identified. Tell...
by Chris West | 01st Aug 2020
Reminding a catalogue company that they were never just a catalogue Industry: Retail Size: Mid-tier Challenge: Update the brand strategy and operationalise for a new flagship store. Results:1 flagship showroom established within1 quarter. Tell me more Jamie Reeve, the...
