by Chris West | 01st Aug 2020
Ultra-Luxury Hospitality: How to name the world’s greatest hotel Industry: Hospitality Size: Global Challenge: Naming a world-renowned brand for the greatest business impact. Results:16 days: 100 names created3 names all agreed upon by the 2 CEOs, the MDs and the...
by Chris West | 01st Aug 2020
When a word is worth $50,000 Industry: Hospitality Size: Global Challenge: Define a brand proposition and align leadership with it. Results:$1,000,000+ investment directed as a result of the project Tell me more A global hotel chain uses brand language to protect...
