Paraiba: How do you launch a brand if you’ve never launched

Paraiba: How do you launch a brand if you’ve never launched

Paraiba: How do you launch a brand if you’ve never launched Industry: Luxury and Fashion Size: Start-up Challenge: Establish a narrative for a start-up to bring it to life. Results:2 Founders1 cool brand Tell me more Name some problems that all startups face –...
Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for? Industry: Luxury and Fashion Size: Global Challenge: Form a brand book to convey the heart of the story to partners. Results:100% self-financing! 2 sold-out print runs, selling globally in-house. Tell me more Rob Gaitt, the...
McQ: A contender, not a pretender

McQ: A contender, not a pretender

McQ: A contender, not a pretender Industry: Luxury and Fashion Size: Global Challenge: Differentiate the brand from its parent brand. Results:1 brand value proposition1 brand language. Tell me more In 2012, the house of Alexander McQueen bought back the rights to McQ,...
Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag Industry: Luxury and Fashion Size: Global Challenge: Differentiate the quality of products with brand language. Results: 1 premier brand 2 labels 1 voice Tell me more Have you noticed how many products look the same on...
Tourneau

Tourneau

Tourneau Industry: Luxury and Fashion Size: Mid-Tier Challenge: Create a Value Proposition ‘to reflect the DNA of the business’ Results: 30% online sales after0% online sales before +y-o-y growth. Tell me more You can see some of the new brand here at tourneau.com....

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