by Chris West | 01st Aug 2020
In-depth case study: One Voice for Votary Industry: Skincare Size: Mid-Tier Challenge: Save Founders 100s of hours with practical tone of voice guidelines. Results:1 successful global launch20+ countries distribution>100% growth in first 2 years. Tell me...
by Chris West | 01st Aug 2020
Luxury Fragrance: A globally-famous Founder’s startup story – second-time around Industry: Luxury and Fashion Size: Start-up Challenge: Shape a fresh start-up brand while retaining the identity of the famous founder. Results: 3 vital elements of the brand...
by Chris West | 01st Aug 2020
Votary: A personal luxury strategy for an overcrowded category Industry: Skincare Size: Mid-Tier Challenge: Create a value proposition in a fast-evolving market. Results:1 succesful global launch 20+ countries distribution>100% growth in first 2 years. Tell me more...
by Chris West | 07th Jul 2020
Votary: From brand strategy to naming architecture Industry: Skincare Size: Start-up Challenge: Creating a naming architecture. Results:>10 new products launched1 rip-off foreign brand copied Votary’s naming. Tell me more Charlotte Semler and Arabella...
by Chris West | 02nd Jul 2020
Votary: A natural product needs a tone of voice that sounds natural Industry: Skincare Size: Start-up Challenge: Define clear brand voice guidelines . Results:2 Founders0 spare time8 pages to define the brand voice comprehensively. Tell me more A natural product needs...
