by Chris West | 01st Aug 2020
In-depth case study: One Voice for Votary Industry: Skincare Size: Mid-Tier Challenge: Save Founders 100s of hours with practical tone of voice guidelines. Results:1 successful global launch20+ countries distribution>100% growth in first 2 years. Tell me...
by Chris West | 01st Aug 2020
Mulberry Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand to increase global reach. Results:7% rise in international revenue Tell me more How do you introduce your past to a new audience without looking like you’re stuck in it? Faced with the...
by Chris West | 01st Aug 2020
Christie’s Industry: Luxury Size: Global Challenge: Develop a brand voice and align different internal departments. Results:1 voice created 50+ leaders aligned12 weeks to complete Tell me more Working with the world’s most prestigious auction house Verbal...
by Chris West | 01st Aug 2020
Glint Industry: Fintech Size: Start-up Challenge: Create a brand voice that installs trust in a new financial start-up. Results:>2 million ATMs accept glint cards>210 countries and territories Tell me more How do you use language to launch a new global...
by Chris West | 01st Aug 2020
Fred Perry: What is a brand book really for? Industry: Luxury and Fashion Size: Global Challenge: Form a brand book to convey the heart of the story to partners. Results:100% self-financing! 2 sold-out print runs, selling globally in-house. Tell me more Rob Gaitt, the...
