by Chris West | 01st Aug 2020
In-depth case study: One Story for Hunter Boot Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand in order to inform a full lifestyle range. Results:3 months: full definition of the brand and investor alignmentDouble digit growth in Years 1-3...
by Chris West | 01st Aug 2020
Luxury lifestyle brand: how to reclaim your brand’s DNA Industry: Luxury and Fashion Size: Global Challenge: Unify a brand voice for global market expansion Results: 31% increase in international sales in the following quarter13% total increase in retail...
by Chris West | 01st Aug 2020
Global Jeweller: When should a brand grow beyond its Founder? Industry: Luxury and Fashion Size: Global Challenge: Build out a brand identity based on the founder’s character. Results:#1 sale of world’s most expensive diamond following our work. Tell me more It...
by Chris West | 01st Aug 2020
McQ: A contender, not a pretender Industry: Luxury and Fashion Size: Global Challenge: Differentiate the brand from its parent brand. Results:1 brand value proposition1 brand language. Tell me more In 2012, the house of Alexander McQueen bought back the rights to McQ,...
