by Chris West | 01st Aug 2020
Vauxhall: How do you get 200 people to speak with one Industry: Automotive Size: National Challenge: Unify a brand voice across 20 different external agencies. Results:100+ writers trained96% approval rating on workshops. Tell me more Andy Biernacki, the Head of Brand...
by Chris West | 01st Aug 2020
easyCar Club Industry: Automotive Size: Start-up Challenge: Foster brand trust in peer-to-peer businesses. Results:1st anniversary:10x rise in membership across UK Tell me more Who can you trust? Richard Laughton, CEO of easyCar, realised this was the key question to...
by Chris West | 01st Aug 2020
Vauxhall: How do you speak British? Industry: Automotive Size: National Challenge: Find a brand voice that speaks to a nation. Results:100+ writers trained6 external agencies aligned8 weeks to complete. Tell me more There are 65 million people in Britain, all of whom...
