Spoon Guru
AIndustry: Technology
Size: Post Series-A Scale-up
Challenge: Crystallise the value proposition for a start-up after investment
Results:
1 burgeoning scale-up
1 Brand Tone of Voice Agency
1 fruitful relationship
Helping an innovative tech firm to scale up after investment.
Markus Stripf co-founder of Spoon Guru (a technology firm partnering with food retailers) approached Verbal identity to work with them now that Series-A funding had been closed and ambitious investors were on board.
Using both AI and machine learning, Spoon Guru personalises customers’ shopping experience based on their health needs.
“64% of of the world’s population now follows some sort of exclusion diet (Spoon Guru, 2020”
Spoon Guru is working with us to hone their brand positioning and to carry over the visual identity they have in place, to a verbal identity.
We are delighted to be working with Markus, Tim Allen and Simon O’Regan (Co-founders) on this critical stage of development for the company.
Better than we can say it
Markus Stripf, Co-Founder, Spoon Guru, said: “We’re delighted to appoint Verbal Identity to work with us as we build out our offering. Their recent work with X (Alphabet’s ‘Moonshot Factory’) proves they have great strength in understanding fast-growth tech businesses and we welcome their insights as they work with us to supercharge our growth and maximise our potential.“