Luxury lifestyle brand: how to reclaim your brand’s DNA

Luxury lifestyle brand: how to reclaim your brand’s DNA

Luxury lifestyle brand: how to reclaim your brand’s DNA Industry: Luxury and Fashion Size: Global Challenge: Unify a brand voice for global market expansion Results: 31% increase in international sales in the following quarter13% total increase in retail...
John Lewis Partnership E-commerce writer training

John Lewis Partnership E-commerce writer training

John Lewis Partnership E-commerce writers’ training Industry: RetailSize: NationalChallenge: Compete against Amazon Results:10x writers’ output Tell me more Can e-commerce writer training help you 10x your writers’ output with no loss of quality? The John Lewis...
Mulberry: How do you introduce your past to a new audience

Mulberry: How do you introduce your past to a new audience

Mulberry Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand to increase global reach.   Results:7% rise in international revenue Tell me more How do you introduce your past to a new audience without looking like you’re stuck in it? Faced with the...
Twinings’ Ovaltine

Twinings’ Ovaltine

Twinings’ Ovaltine Industry: CPG Size: Global Challenge: Shape the brand voice to reflect global and local values.  Results:1 brand voice framework IP6 weeks21 countries Tell me more How do you build one brand voice for one brand in vastly different markets?...

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