Industry: Luxury and Fashion
Challenge: Shape a sexy brand identity.
$0 starting revenue
$26m new revenue
Quite simply, MYLA revolutionised the British retail attitude to sex and we were very proud to have been part of this process.
We worked with the brand owners from pre-finance concept stage (helping with naming and brand concepts), through development of the brand strategy (we focused on ‘Real Sexy’ being a set of internally-originated feelings, rather than being dependent on someone else drooling over you) and finally taking this concept live by creating eye-catching ads with a thought-provoking verbal identity.
MYLA is now a brand known around the world – and it’s known for the values we helped create.