In-depth case study: One Story for Hunter Boot
Industry: Luxury and Fashion
Size: Mid-Tier
Challenge: Define the brand in order to inform a full lifestyle range.
Results:
3 months: full definition of the brand and investor alignment
Double digit growth in Years 1-3 after relaunch.
Everyone knew Hunter. But very few people were buying the boots. Here’s how a new corporate vision kick started double-digit growth and worldwide expansion.