Hunter: Everyday Pioneers


Industry: Luxury and Fashion
Size: Mid-tier
Challenge: Capture the emotional core of the company with a mission statement.
Results:
1 mission
1 film inspired by our mission statement.
How do you give a brand an emotion? A mission statement becomes a brand film
ETBs (Emotions-to-Believe)
With this insight, we wrote the Mission Statement as a rousing speech. And then spent time in a recording studio to capture its full power.
Don’t tell me you’re passionate. Show me
Success
The new brand proposals were approved and the film was so loved that it now appears on Hunter’s website.