Christie’s: International Real Estate
Industry: Real Estate
Challenge: Create a unique value proposition.
$10,000 average starting price for the properties.
In 2010, Christie’s was rejuventating its real estate business. The newly-appointed MD asked Verbal Identity’s founder, Chris West, to prepare a brand strategy and create an ad campaign.
It’s about trust. And access.
We realised that the real estate business is no different at its heart to the art business: you have to work as hard at acquiring something to sell as you do at selling it.
Our ad campaign focussed on the trust that the Christie’s name gave the real estate business, but also the unique access to HNWI that the brand gave a seller.