by Chris West | 01st Aug 2020
‘X’, Alphabet’s top-secret lab Industry: R&D Size: Global Challenge: Define a brand voice to attract the world’s best minds. Results:10x increase of written output with no impact on workloads Tell me more Shaping language to shape culture How do you attract...
by Chris West | 01st Aug 2020
In-depth case study: One Vision for a multi-brand watch retailer Industry: Luxury and Fashion Size: Mid-Tier Challenge: Overcome the threat of 3rd party online markets by updating the brand. Results:30% online sales after0% online sales before+ y-o-y growth Tell me...
by Chris West | 01st Aug 2020
In-depth case study: One Story for Hunter Boot Industry: Luxury and Fashion Size: Mid-Tier Challenge: Define the brand in order to inform a full lifestyle range. Results:3 months: full definition of the brand and investor alignmentDouble digit growth in Years 1-3...
by Baxter Bee | 01st Aug 2020
Using corporate narrative to align the whole company with your new value proposition Industry: Tech Size: Growth Challenge: Engage clients Results: Confidential Tell me more One of the roles of corporate narrative is create a clear value proposition for a highly...
by Chris West | 01st Aug 2020
In-depth case study: One Voice for Votary Industry: Skincare Size: Mid-Tier Challenge: Save Founders 100s of hours with practical tone of voice guidelines. Results:1 successful global launch20+ countries distribution>100% growth in first 2 years. Tell me...
