In The Press

Marketing Communication News, UK. November 2020

Marcommnews celebrates our recent wins with global brands for more brand tone of voice consultancy projects

The Marketing Society, UK. November 2020

The Marketing Society asked us, as a tone of voice consultancy, what we thought about the new book by Netflix’s CEO, Reed Hastings. Our CEO’s view: perhaps rules are a good thing after all.

The Marketing Society, UK. November 2020

What John Schoolcraft of Oat.ly and VP-elect Kamala Harris know about brand language magnifying your brand – and the dangers of getting it wrong. Chris West, Founder of UK brand tone of voice agency Verbal Identity, talks about controlling your brand voice.

The Marketing Society, UK. March 2020

How can your brand speak up if it doesn’t have a real voice? Chris West, Founder of UK tone of voice agency and brand language strategist, discusses why your brand must have a comprehensively defined voice.

The Marketing Society, UK. February 2020

Is it time for traditional banks to update their brand language? Can they match the neobanks and challenger banks’ brand tone of voice? Chris West was invited by the UK’s Marketing Society to comment.

The Financial Brand, 7th March 2019

Chris and Sophie give practical advice on the rights tasks and tone for your chatbot.

Retail Tech News, 24th August 2018

Our senior consultant, Al Hussain, has his article on how to beat tech giants like Amazon featured in Retail Tech News.

The Grocer, 9th August 2018

Chris’s letter on Tesco’s new discount store, Jack’s, is featured in The Grocer. A novel format needs a novel voice to stand out.

Little Black Book, 6th August 2018

Chris writes about whether Brexit is putting the Made in Britain tag in peril, and what brands can do about it.

Just Entrepreneurs, 30th July 2018

Chris’ article, ‘A strong Brand Vision is the cornerstone to Start-up Success’ is published in Just Entrepreneurs

CIM’s Exchange, 6th July 2018

Chris’s commentary for CIM’s feature, ‘Crisis comms – how planning keeps business agile.’

Management Today, 3rd July 2018

Chris’s article in Management Today, ‘Made in Britain: Unmade by Brexit?’

CEO Today, 29th June 2018

How do you turn around a business? Not by bringing in management consultants- at least not until you have your strategic Vision decided. Chris gives his insight into House of Fraser’s difficulties.

MyCustomer.com, 25th June 2018

Chris’s article in MyCustomer.com, ‘What can retailers learn from WHSmith being voted worst High Street brand?’

The Drum, 18th June 2018

Chris’s article on the merger between Clydesdale and Yorkshire Bank with Virgin Money.

The Grocer, 8th June 2018

Chris’s article on how a Unified Vision could save W H Smith and other High Street retailers from disaster.

Little Black Book, June 2018

Sophie’s article on the career choice for millennials who want to use left-brain and right-brain published by Little Black Book online.

Transform Conference, September 2017

Al was invited to speak at the Transform conference recently, to talk about how we’re defining and implementing a new brand voice for Britain’s best-loved carmaker.

Chris Speaks at the Museum of Brands, March 2017

Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.

D&AD Professional Awards, January 2017

Chris announced as a jury member for D&AD’s Writing for Design category.

Telegraph Festival of Business, November 2016

Al was invited to speak about the role of language in the growth of SMEs at FOB2016.

Independent Online, January 2016

Chris gives advice on how to manage your emails better in 2016.

Daily Mirror, January 2016

Chris contributed to ‘How to…Emails’ in the Daily Mirror.

FT Weekend Magazine, August 2015

The FT’s Managing Editor, Gillian Tett, recently wrote about the evolution of language. She asked Chris to send a letter to comment.

Market Leader Magazine, 2015

Chris West reviews Alex McKie’s book, Alex’s Journey, for Market Leader magazine.

Transform Magazine, January 2015

Chris talks about the 4 adjectives to avoid in a tone of voice document (and why you should avoid a tone of voice document).

Guardian, October 2014

How do you make sure your brand’s carefully crafted copy lives on past sunset?

Customer Experience Magazine, October 2014

You don’t need to spend more on market research. You just need to listen harder.

Management Today, October 2014

Chris West comments on Apple’s brand language, with Rhymer Rigby for Management Today.

The Economist, September 2013

Brand naming and the end of corporate magnificence.

Little Black Book, November 2016

Chris’ article on language & branding published by Little Black Book online.

Campaign Brief, November 2016

Chris featured in Australian advertising magazine, Campaign Brief.

Marketing, October 2016

Chris chairs the first ever Verbal Identity Jury at the London International Awards.

Chris Heads the Verbal Identity Jury at the LIA

Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.

He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).

Campaign Japan, August 2016

Chris writes for Campaign Japan on the power of voice in branding.

Marketing Week, March 2016

Chris West tells Marketing Week’s readers about the importance of having a verbal identity.

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‘X’, Alphabet’s top-secret lab: shaping language to shape culture

‘X’, Alphabet’s top-secret lab: shaping language to shape culture

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Story for Hunter Boot

In-depth case study: One Story for Hunter Boot

In-depth case study: One Voice for Votary

In-depth case study: One Voice for Votary

Luxury lifestyle brand: how to reclaim your brand’s DNA

Luxury lifestyle brand: how to reclaim your brand’s DNA

Mulberry: How do you introduce your past to a new audience

Mulberry: How do you introduce your past to a new audience

Christie’s: Working with the world’s most prestigious auction house

Christie’s: Working with the world’s most prestigious auction house

Twinings’ Ovaltine

Twinings’ Ovaltine

Glint: How do you use language to launch a new global

Glint: How do you use language to launch a new global

Portas: How do you stand up for intuition?

Portas: How do you stand up for intuition?

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

SABMiller: Quenching a client’s thirst for NPD

SABMiller: Quenching a client’s thirst for NPD

B&Q: A change of strategy needs a change of behaviour

B&Q: A change of strategy needs a change of behaviour

Vauxhall: How do you get 200 people to speak with one

Vauxhall: How do you get 200 people to speak with one

easyCar Club

easyCar Club

MYLA

MYLA

Global Jeweller: When should a brand grow beyond its Founder?

Global Jeweller: When should a brand grow beyond its Founder?

Digital Agency: Aligning the stories of the CEO, the European Creative

Digital Agency: Aligning the stories of the CEO, the European Creative

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Christie’s: International Real Estate

Christie’s: International Real Estate

Pharma Startup: How brand narrative adds margin in a commodity b2b

Pharma Startup: How brand narrative adds margin in a commodity b2b

Hunter Boot: From mudwalk to catwalk

Hunter Boot: From mudwalk to catwalk

Votary: A personal luxury strategy for an overcrowded category

Votary: A personal luxury strategy for an overcrowded category

Vauxhall: How do you speak British?

Vauxhall: How do you speak British?

Fine Jeweller: A fast-growing global brand needs one story, one voice

Fine Jeweller: A fast-growing global brand needs one story, one voice

GF Smith: From paper company to creative partner

GF Smith: From paper company to creative partner

Belstaff: re-positioning a British Brand in the global market

Belstaff: re-positioning a British Brand in the global market

Paraiba: How do you launch a brand if you’ve never launched

Paraiba: How do you launch a brand if you’ve never launched

Teknavo: How to talk tech to CEOs

Teknavo: How to talk tech to CEOs

Mobispot: How language helps you pivot from B2C to B2B

Mobispot: How language helps you pivot from B2C to B2B

Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for?

McQ: A contender, not a pretender

McQ: A contender, not a pretender

Text analytics reveals what people really think of your staff

Text analytics reveals what people really think of your staff

Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag

TalkTalk

TalkTalk

Adstream: How do you sell tech to Creatives?

Adstream: How do you sell tech to Creatives?

Reminding a catalogue company that they were never just a catalogue

Reminding a catalogue company that they were never just a catalogue

When a word is worth $50,000

When a word is worth $50,000

Tourneau

Tourneau

Votary: From brand strategy to naming architecture

Votary: From brand strategy to naming architecture

Votary: A natural product needs a tone of voice that sounds natural

Votary: A natural product needs a tone of voice that sounds natural

Hunter: Everyday Pioneers

Hunter: Everyday Pioneers

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