In The Press
Edge Magazine, June 2022
Our CEO, Chris West, discusses how language can be used to turn companies into communities by putting words to work.
Muse by Clio, June 2022
Isn’t it time to think about how our brands are talking? Chris West, our CEO, shares his vews on the critical role of voice in a changing world.
MediaCat Magazine, March 2022
Chris West, our CEO, reviews three books on creativity, from tips like ‘The Seduction’, to your leadership team pooling skills to survive a zombie apocalypse
The Business Book Awards, March 2022
SHORTLISTED! “Strong Language” the Amazon #1 best-selling book by our CEO, Chris West, has been shortlisted at the prestigious Business Book Awards UK 2022.
We are delighted to have been nominated by the jury onto the shortlist for these awards. Winners will be announced in May.
Elite Business, January 2022
Elite Business Magazine asked our Founder, Chris West if CEOs can add value to their own business just by crafting their language more carefully.
The Telegraph, December 2021
The Telegraph asked us what we thought should be ‘The Word of 2021’. Cheugy? Brain-Tickler? Quanranteen?
Talk Radio Europe, December 2021
Radio presenter Giles Brown interviewed our CEO, Chris West, about his new book Strong Language and the importance for a company to have a distinctive voice.
Forbes, December 2021
Forbes asked our Founder, Chris West, about the power of tone of voice and writing.
BBC Radio, December 2021
Chris West, our Founder here at Verbal Identity, has been asked by BBC radio to comment on the language of business, tone of voice and Word of the Year for 2021
Irish Tech News, November 2021
Irish Tech News asked Chris West, Founder of Verbal Identity: Which businesses are most successful at using language?
House of Beautiful Business, November 2021
What’s the ultimate power of Copywriting? Description or creation of value?
CEO Today, November 2021
CEO Today asked us to explore the similarities between billionaires Elon Musk, Warren Buffett, and Steve Jobs.
The Marketing Society, UK. November 2021
The UK’s Marketing Society asked our CEO, Chris West, his views on what happens when a brand’s tone of voice is out of date.
Newstalk, November 2021
Bobby Kerr interviewed our CEO, Chris West about his new book Strong Language and the importance of Tone.
WARC, November 2021
Talk is cheap, language is valuable. Discover how to measure the ROI of your brand voice by Chris West, CEO of Verbal Identity.
We Are The City, October 2021
We Are the City asked us our views on the importance of brand language when speaking to customers or anyone who comes across a company.
CEO Today, October 2021
The world’s leading magazine for fast growth CEOs recognised STRONG LANGUAGE, the best-selling book by Chris West, as one of the books to read in 2022 to understand customers…
The Marketing Society, UK. June 2021
The UK’s Marketing Society asked us our views on how brand tone of voice needs to change post-Pandemic. Our lead thought: careful how you change your brand voice…
Creative Brief, UK. December 2020
Any brand can get the customer’s attention, but how do you retain it? Verbal Identity’s CEO describes how a tone of voice agency is instrumental in an “Engagement Economy”.
Marketing Communication News, UK. November 2020
Marcommnews celebrates our recent wins with global brands for more brand tone of voice consultancy projects
The Marketing Society, UK. November 2020
The Marketing Society asked us, as a tone of voice consultancy, what we thought about the new book by Netflix’s CEO, Reed Hastings. Our CEO’s view: perhaps rules are a good thing after all.
The Marketing Society, UK. November 2020
The Marketing Society, UK. March 2020
How can your brand speak up if it doesn’t have a real voice? Chris West, Founder of UK tone of voice agency and brand language strategist, discusses why your brand must have a comprehensively defined voice.
The Marketing Society, UK. February 2020
The Financial Brand, 7th March 2019
Retail Tech News, 24th August 2018
The Grocer, 9th August 2018
Little Black Book, 6th August 2018
Just Entrepreneurs, 30th July 2018
CIM’s Exchange, 6th July 2018
Management Today, 3rd July 2018
CEO Today, 29th June 2018
MyCustomer.com, 25th June 2018
The Drum, 18th June 2018
The Grocer, 8th June 2018
Little Black Book, June 2018
Transform Conference, September 2017
Chris Speaks at the Museum of Brands, March 2017
D&AD Professional Awards, January 2017
Telegraph Festival of Business, November 2016
Independent Online, January 2016
Daily Mirror, January 2016
FT Weekend Magazine, August 2015
Market Leader Magazine, 2015
Transform Magazine, January 2015
Guardian, October 2014
Customer Experience Magazine, October 2014
Management Today, October 2014
The Economist, September 2013
Little Black Book, November 2016
Campaign Brief, November 2016
Marketing, October 2016
Chris Heads the Verbal Identity Jury at the LIA
He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).