In The Press
Creative Brief, UK. December 2020
Any brand can get the customer’s attention, but how do you retain it? Verbal Identity’s CEO describes how a tone of voice agency is instrumental in an “Engagement Economy”.
Marketing Communication News, UK. November 2020
Marcommnews celebrates our recent wins with global brands for more brand tone of voice consultancy projects
The Marketing Society, UK. November 2020
The Marketing Society asked us, as a tone of voice consultancy, what we thought about the new book by Netflix’s CEO, Reed Hastings. Our CEO’s view: perhaps rules are a good thing after all.
The Marketing Society, UK. November 2020
What John Schoolcraft of Oat.ly and VP-elect Kamala Harris know about brand language magnifying your brand – and the dangers of getting it wrong. Chris West, Founder of UK brand tone of voice agency Verbal Identity, talks about controlling your brand voice.
The Marketing Society, UK. March 2020
How can your brand speak up if it doesn’t have a real voice? Chris West, Founder of UK tone of voice agency and brand language strategist, discusses why your brand must have a comprehensively defined voice.
The Marketing Society, UK. February 2020
Is it time for traditional banks to update their brand language? Can they match the neobanks and challenger banks’ brand tone of voice? Chris West was invited by the UK’s Marketing Society to comment.
The Financial Brand, 7th March 2019
Chris and Sophie give practical advice on the rights tasks and tone for your chatbot.
Retail Tech News, 24th August 2018
Our senior consultant, Al Hussain, has his article on how to beat tech giants like Amazon featured in Retail Tech News.
The Grocer, 9th August 2018
Chris’s letter on Tesco’s new discount store, Jack’s, is featured in The Grocer. A novel format needs a novel voice to stand out.
Little Black Book, 6th August 2018
Chris writes about whether Brexit is putting the Made in Britain tag in peril, and what brands can do about it.
Just Entrepreneurs, 30th July 2018
Chris’ article, ‘A strong Brand Vision is the cornerstone to Start-up Success’ is published in Just Entrepreneurs
CIM’s Exchange, 6th July 2018
Chris’s commentary for CIM’s feature, ‘Crisis comms – how planning keeps business agile.’
Management Today, 3rd July 2018
Chris’s article in Management Today, ‘Made in Britain: Unmade by Brexit?’
CEO Today, 29th June 2018
How do you turn around a business? Not by bringing in management consultants- at least not until you have your strategic Vision decided. Chris gives his insight into House of Fraser’s difficulties.
MyCustomer.com, 25th June 2018
Chris’s article in MyCustomer.com, ‘What can retailers learn from WHSmith being voted worst High Street brand?’
The Drum, 18th June 2018
Chris’s article on the merger between Clydesdale and Yorkshire Bank with Virgin Money.
The Grocer, 8th June 2018
Chris’s article on how a Unified Vision could save W H Smith and other High Street retailers from disaster.
Little Black Book, June 2018
Sophie’s article on the career choice for millennials who want to use left-brain and right-brain published by Little Black Book online.
Transform Conference, September 2017
Al was invited to speak at the Transform conference recently, to talk about how we’re defining and implementing a new brand voice for Britain’s best-loved carmaker.
Chris Speaks at the Museum of Brands, March 2017
Chris was invited to speak at the Museum of Brands about the past, present and future of brand language.
D&AD Professional Awards, January 2017
Chris announced as a jury member for D&AD’s Writing for Design category.
Telegraph Festival of Business, November 2016
Al was invited to speak about the role of language in the growth of SMEs at FOB2016.
Independent Online, January 2016
Chris gives advice on how to manage your emails better in 2016.
Daily Mirror, January 2016
Chris contributed to ‘How to…Emails’ in the Daily Mirror.
FT Weekend Magazine, August 2015
The FT’s Managing Editor, Gillian Tett, recently wrote about the evolution of language. She asked Chris to send a letter to comment.
Market Leader Magazine, 2015
Chris West reviews Alex McKie’s book, Alex’s Journey, for Market Leader magazine.
Transform Magazine, January 2015
Chris talks about the 4 adjectives to avoid in a tone of voice document (and why you should avoid a tone of voice document).
Guardian, October 2014
How do you make sure your brand’s carefully crafted copy lives on past sunset?
Customer Experience Magazine, October 2014
You don’t need to spend more on market research. You just need to listen harder.
Management Today, October 2014
Chris West comments on Apple’s brand language, with Rhymer Rigby for Management Today.
The Economist, September 2013
Brand naming and the end of corporate magnificence.
Little Black Book, November 2016
Chris’ article on language & branding published by Little Black Book online.
Campaign Brief, November 2016
Chris featured in Australian advertising magazine, Campaign Brief.
Marketing, October 2016
Chris chairs the first ever Verbal Identity Jury at the London International Awards.
Chris Heads the Verbal Identity Jury at the LIA
Chris is the President of the inaugural Verbal Identity Branding Jury at the 2016 London International Awards in Las Vegas.
He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).
Campaign Japan, August 2016
Chris writes for Campaign Japan on the power of voice in branding.
Marketing Week, March 2016
Chris West tells Marketing Week’s readers about the importance of having a verbal identity.
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