In The Press

Edge Magazine, June 2022

Our CEO, Chris West, discusses how language can be used to turn companies into communities by putting words to work.

Muse by Clio, June 2022

Isn’t it time to think about how our brands are talking? Chris West, our CEO, shares his vews on the critical role of voice in a changing world.

MediaCat Magazine, March 2022

Chris West, our CEO, reviews three books on creativity, from tips like ‘The Seduction’, to your leadership team pooling skills to survive a zombie apocalypse

The Business Book Awards, March 2022

SHORTLISTED! “Strong Language” the Amazon #1 best-selling book by our CEO, Chris West, has been shortlisted at the prestigious Business Book Awards UK 2022.

We are delighted to have been nominated by the jury onto the shortlist for these awards. Winners will be announced in May.

Elite Business, January 2022

Elite Business Magazine asked our Founder, Chris West if CEOs can add value to their own business just by crafting their language more carefully.

The Telegraph, December 2021

The Telegraph asked us what we thought should be ‘The Word of 2021’. Cheugy? Brain-Tickler? Quanranteen?

Talk Radio Europe, December 2021

Radio presenter Giles Brown interviewed our CEO, Chris West, about his new book Strong Language and the importance for a company to have a distinctive voice. 

Forbes, December 2021

Forbes asked our Founder, Chris West, about the power of tone of voice and writing.

BBC Radio, December 2021

Chris West, our Founder here at Verbal Identity, has been asked by BBC radio to comment on the language of business, tone of voice and Word of the Year for 2021

Irish Tech News, November 2021

Irish Tech News asked Chris West, Founder of Verbal Identity: Which businesses are most successful at using language? 

House of Beautiful Business, November 2021

What’s the ultimate power of Copywriting? Description or creation of value?

CEO Today, November 2021

CEO Today asked us to explore the similarities between billionaires Elon Musk, Warren Buffett, and Steve Jobs.

The Marketing Society, UK. November 2021

The UK’s Marketing Society asked our CEO, Chris West, his views on what happens when a brand’s tone of voice is out of date.

Newstalk, November 2021

Bobby Kerr interviewed our CEO, Chris West about his new book Strong Language and the importance of Tone.

WARC, November 2021

Talk is cheap, language is valuable. Discover how to measure the ROI of your brand voice by Chris West, CEO of Verbal Identity.

We Are The City, October 2021

We Are the City asked us our views on the importance of brand language when speaking to customers or anyone who comes across a company.

CEO Today, October 2021

The world’s leading magazine for fast growth CEOs recognised STRONG LANGUAGE, the best-selling book by Chris West, as one of the books to read in 2022 to understand customers…

The Marketing Society, UK. June 2021

The UK’s Marketing Society asked us our views on how brand tone of voice needs to change post-Pandemic. Our lead thought: careful how you change your brand voice…

Creative Brief, UK. December 2020

Any brand can get the customer’s attention, but how do you retain it? Verbal Identity’s CEO describes how a tone of voice agency is instrumental in an “Engagement Economy”.

Marketing Communication News, UK. November 2020

Marcommnews celebrates our recent wins with global brands for more brand tone of voice consultancy projects

The Marketing Society, UK. November 2020

The Marketing Society asked us, as a tone of voice consultancy, what we thought about the new book by Netflix’s CEO, Reed Hastings. Our CEO’s view: perhaps rules are a good thing after all.

The Marketing Society, UK. November 2020

The Marketing Society, UK. March 2020

How can your brand speak up if it doesn’t have a real voice? Chris West, Founder of UK tone of voice agency and brand language strategist, discusses why your brand must have a comprehensively defined voice.

The Marketing Society, UK. February 2020

The Financial Brand, 7th March 2019

Retail Tech News, 24th August 2018

The Grocer, 9th August 2018

Little Black Book, 6th August 2018

Just Entrepreneurs, 30th July 2018

CIM’s Exchange, 6th July 2018

Management Today, 3rd July 2018

CEO Today, 29th June 2018

MyCustomer.com, 25th June 2018

The Drum, 18th June 2018

The Grocer, 8th June 2018

Little Black Book, June 2018

Transform Conference, September 2017

Chris Speaks at the Museum of Brands, March 2017

D&AD Professional Awards, January 2017

Telegraph Festival of Business, November 2016

Independent Online, January 2016

Daily Mirror, January 2016

FT Weekend Magazine, August 2015

Market Leader Magazine, 2015

Transform Magazine, January 2015

Guardian, October 2014

Customer Experience Magazine, October 2014

Management Today, October 2014

The Economist, September 2013

Little Black Book, November 2016

Campaign Brief, November 2016

Marketing, October 2016

Chris Heads the Verbal Identity Jury at the LIA

He is joined by Ben Zimmer, columnist for the Wall Street Journal, Laurel Sutton (Strategist & Linguist at Catchword Branding), Steve Martin (Creative Director, Eat Creative Japan), Rachel Bernard (Vice President, Verbal Strategy), and Sean Doyle (Owner, Panic Ltd).

Campaign Japan, August 2016

Marketing Week, March 2016