Leading the leaders

Leading the leaders: the best thinking on building C-suite alignment with the CEO’s Vision. Brand Vision can’t just stay with the CEO; it needs to be lived by every member of the C-suite. Chris examines a collection of practical advice on C-suite alignment.

Read the full article, about leading with the brand vision here. 

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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