Management Today, the long established title championing British business, asked Chris West to review the recent book by Stanford University’s Sarah Stein Greenberg.
One of the fun creativity exercises in the book is to ask your management team how they’d work together during a zombie apocoalypse…
Chris’ reply: “as a copywriter who’s worked with designers on many projects, I am tempted to say that they are the Zombie Apocalypse: mindlessly and unrelentingly focused on one thing. Often ravenous, too.”
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