This is Chapter 32 from the book Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using
It’s a practical guide to creating a valuable tone of voice.
It was published on September 28th 2021 and hit #1 on Amazon on September 29th, 2021.
The book talks about creating a tone of voice, how a brand voice agency can do that, how to use copywriting and a few other things.
This chapter looks at how you can prove the ROI for changing your brand voice.
If you’d like to buy the book, you can go here: STRONG LANGUAGE BOOK ON BRAND TONE OF VOICE