Strong Language, Chapter 32: Soft costs and hard realism

This is Chapter 32 from the book Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using

It’s a practical guide to creating a valuable tone of voice.

It was published on September 28th 2021 and hit #1 on Amazon on September 29th, 2021.

The book talks about creating a tone of voice, how a brand voice agency can do that, how to use copywriting and a few other things.

This chapter looks at how you can prove the ROI for changing your brand voice.

If you’d like to buy the book, you can go here: STRONG LANGUAGE BOOK ON BRAND TONE OF VOICE

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About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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