How to be a friend with benefits not a friend with features: Forbes asks Chris West about the power of tone of voice and writing

Forbes asked our Founder, Chris West, to review US Presidential language.

Chris points out the power of simple language and always keeping one question in mind:

What’s in it for the reader?

We’re very grateful for Forbes’ coverage, please click on the link below to read more:

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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