Forbes asked our Founder, Chris West, to review US Presidential language.
Chris points out the power of simple language and always keeping one question in mind:
What’s in it for the reader?
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We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…
