How to choose a tone of voice agency

8 things to think about when choosing your tone of voice agency

Good writing is good for business.
And choosing the right tone of voice agency means your brand cuts through, you don’t overspend on media and, well, you get to sign off version 2 instead of version 22.
But most people don’t get to choose a tone of voice agency more than once or twice in their career, so it’s not always easy to know what you should look for.
This means that choosing the right tone of voice agency is just as important for your business, as your career.
Getting your brand tone of voice right is tricky, choosing your tone of voice agency shouldn’t be.
How do you choose a tone of voice agency?

Over the last 10 years, Verbal Identity have become super-specialists in using brand identity to grow businesses.
We provide strategic insight, we create brand tone of voice guidelines (that people actually use!), we train writers and non-writers, and we help people optimise their processes.
It doesn’t matter whether you run a b2b or a b2c business, if you’re a global brand or an ambitious start-up, whether you’re in luxury or tech or anything in-between, a strong brand voice will make a difference.
When you’ve defined your brand tone of voice, it should be consistent -but it must also flex to suit different channels.
That’s why we believe it’s important to hire specialists for specialized jobs – you need a mix of insight, experience and good writing skills.

If you’d like to hear more, ask some questions about how tone of voice grows businesses, or even ask me to recommend another tone of voice agency for your pitch list (yep, I’ll do that),  reach out to me, I’d love to chat.
Chris West

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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