The UK’s Marketing Society asked our CEO, Chris West, his views on what happens when a brand’s tone of voice is out of date.
We’re very grateful for the Marketing Society’s coverage, please click on the link below to read more:
How much money does a brand lose when its tone of voice is out of date?
About Verbal Identity
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…