Naming is a challenge for any brand, but especially when an industry starts to reach maturation. Chris examines different naming types, trends, and processes through the lens of the cybersecurity industry…
Finding a name for a changing world
About Verbal Identity
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…