Finding a name for a changing world

Naming is a challenge for any brand, but especially when an industry starts to reach maturation. Chris examines different naming types, trends, and processes through the lens of the cybersecurity industry…

Read about corporate narrative in cybersecurity here.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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