Copywriting

Content Strategy Consultancy

Great copy is more than just words.

Your brand copy can be one of your most effective marketing assets. It’ll grab your reader’s attention and never let it go. But how do you create the best copy?

Despite what some writers say, it’s not what words you use, it’s about the thinking you do before you even start writing. Effective brand copy is created from a mix of strategic insight and directed creativity.

We are led by Chris West, who was among the Top 20 copywriters in the UK within 2 years of starting out and has led strategy development for brands all over the world.

Writing memorable copy for
an immortal global clothing brand

Find out how we helped Fred Perry’s marketing team
write a brand book which became self-financing >

Headlines and other key copy

Over the last 10 years, we’ve been asked to write key copy for websites, apps, press ads, customer experience scripts and quite a few other places, too. We use our experience of writing, our understanding of the business objectives – and a healthy dose of objectivity – to create language which moves people to act.

We pride ourselves just as much, though, on our robust process and always delivering on time and on budget. Always.

Creating captivating copy for the world’s most beautiful objects >

Naming and copy for the launch of a hugely successful skincare brand >

More impactful copy

Not all copy is created equal. Some will only ever have a role as the explainer text. But some copy needs to work hard and deliver results. Over the last few years, we’ve written highly impactful copy including:

  • Headline copy
  • Homepage copy
  • About us copy
  • Chatbot copy
  • Corporate narrative copy
  • Customer Experience copy

Create copy that builds your business

Chat?

+44 (0)20 3053 8329

Head Office

65 Banbury Road
Oxford, England
OX2 6PE
View on map

London Office

10 Chancel Street
London, England
SE1 0UP
View on map

Sign up for Monthly Insights

© 2020 Verbal Identity Ltd. All rights reserved 

Pin It on Pinterest