Copywriter Training Courses

A Copywriting training workshop with Verbal Identity

You can’t hire the best writers.

You grow them.

Training writers who already know your business is the most cost-effective way of improving communications.

From Day 1, projects speed up. Consumers are engaged. Customer service outcomes improve. Sales decks sell. Everyone communicates on brand

But, after training hundreds of writers and non-writers in copywriting training courses around the world, we know this isn’t just about skills. It’s about changing behaviours – which is why, uniquely, all our courses include follow up with 1:1 coaching.

Build a constant flow of engaging, commercially successful on-brand language

How Vauxhall saved thousands of hours with copywriter training

Copywriting Training Courses

Helping good copywriters be great. Training non-writers to be good enough. Writing long reports faster. Merging SEO with creativity. Writing marketing presentations that keep an audience listening. Teaching tech teams to be storytellers. Helping account teams to write compelling proposals. And training everyone to write in your new tone of voice… the most effective copywriting training courses are designed around your specific needs. We identify your team’s skills and gaps, build realistic goals and then design the best copywriting training course to make your teams more successful – always making sure that we ‘coach’ rather than just ‘inform’, with everyone having 1:1 follow ups tuned to their own, specific needs.

Co Op boosted customer engagement by training different departments to write better, faster

JLP hired Verbal Identity to mentor the copywriters and their managers

Copywriter Managers’ Training

More content, less time, same budget: sound familiar? The commercial success of a copywriting team depends on the confidence and skills of their manager. We run 1:1 coaching programs for managers who want to give constructive feedback, motivate a team under pressure or re-inspire their teams to get greater engagement. For retailers, tech businesses and b2b service providers, we’ve helped these managers increase their copywriting team’s commercial effectiveness by as much as 700%.

Companywide writing training programs

Being able to express your ideas in writing is a
key life skill. We’ve taught the fundamentals to
undergraduates at Oxford University, helped
funeral directors in Manchester, rocket
scientists in California and retailers in India.
When everyone can write more clearly, ideas
move faster and the whole company benefits.
Our companywide writing training programs
are for everyone and last 1+ years.

An awarding winning agency trained their teams – and won more awards

Transform your company’s performance by transforming the performance of your writers and managers.

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+44 (0)20 3053 8329

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London, England
SE1 0UP
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‘X’, Alphabet’s top-secret lab: shaping language to shape culture

‘X’, Alphabet’s top-secret lab: shaping language to shape culture

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Story for Hunter Boot

In-depth case study: One Story for Hunter Boot

In-depth case study: One Voice for Votary

In-depth case study: One Voice for Votary

Luxury lifestyle brand: how to reclaim your brand’s DNA

Luxury lifestyle brand: how to reclaim your brand’s DNA

Mulberry: How do you introduce your past to a new audience

Mulberry: How do you introduce your past to a new audience

Christie’s: Working with the world’s most prestigious auction house

Christie’s: Working with the world’s most prestigious auction house

Twinings’ Ovaltine

Twinings’ Ovaltine

Glint: How do you use language to launch a new global

Glint: How do you use language to launch a new global

Portas: How do you stand up for intuition?

Portas: How do you stand up for intuition?

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

SABMiller: Quenching a client’s thirst for NPD

SABMiller: Quenching a client’s thirst for NPD

B&Q: A change of strategy needs a change of behaviour

B&Q: A change of strategy needs a change of behaviour

Vauxhall: How do you get 200 people to speak with one

Vauxhall: How do you get 200 people to speak with one

easyCar Club

easyCar Club

MYLA

MYLA

Global Jeweller: When should a brand grow beyond its Founder?

Global Jeweller: When should a brand grow beyond its Founder?

Digital Agency: Aligning the stories of the CEO, the European Creative

Digital Agency: Aligning the stories of the CEO, the European Creative

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Christie’s: International Real Estate

Christie’s: International Real Estate

Pharma Startup: How brand narrative adds margin in a commodity b2b

Pharma Startup: How brand narrative adds margin in a commodity b2b

Hunter Boot: From mudwalk to catwalk

Hunter Boot: From mudwalk to catwalk

Votary: A personal luxury strategy for an overcrowded category

Votary: A personal luxury strategy for an overcrowded category

Vauxhall: How do you speak British?

Vauxhall: How do you speak British?

Fine Jeweller: A fast-growing global brand needs one story, one voice

Fine Jeweller: A fast-growing global brand needs one story, one voice

GF Smith: From paper company to creative partner

GF Smith: From paper company to creative partner

Belstaff: re-positioning a British Brand in the global market

Belstaff: re-positioning a British Brand in the global market

Paraiba: How do you launch a brand if you’ve never launched

Paraiba: How do you launch a brand if you’ve never launched

Teknavo: How to talk tech to CEOs

Teknavo: How to talk tech to CEOs

Mobispot: How language helps you pivot from B2C to B2B

Mobispot: How language helps you pivot from B2C to B2B

Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for?

McQ: A contender, not a pretender

McQ: A contender, not a pretender

Text analytics reveals what people really think of your staff

Text analytics reveals what people really think of your staff

Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag

TalkTalk

TalkTalk

Adstream: How do you sell tech to Creatives?

Adstream: How do you sell tech to Creatives?

Reminding a catalogue company that they were never just a catalogue

Reminding a catalogue company that they were never just a catalogue

When a word is worth $50,000

When a word is worth $50,000

Tourneau

Tourneau

Votary: From brand strategy to naming architecture

Votary: From brand strategy to naming architecture

Votary: A natural product needs a tone of voice that sounds natural

Votary: A natural product needs a tone of voice that sounds natural

Hunter: Everyday Pioneers

Hunter: Everyday Pioneers

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