Copywriter Training Courses
You can’t hire the best writers.
You grow them.
Training writers who already know your business is the most cost-effective way of improving communications.
From Day 1, projects speed up. Consumers are engaged. Customer service outcomes improve. Sales decks sell. Everyone communicates on brand
But, after training hundreds of writers and non-writers in copywriting training courses around the world, we know this isn’t just about skills. It’s about changing behaviours – which is why, uniquely, all our courses include follow up with 1:1 coaching.
Build a constant flow of engaging, commercially successful on-brand language
How Vauxhall saved thousands of hours with copywriter training
Copywriting Training Courses
Co Op boosted customer engagement by training different departments to write better, faster
JLP hired Verbal Identity to mentor the copywriters and their managers
Copywriter Managers’ Training
More content, less time, same budget: sound familiar? The commercial success of a copywriting team depends on the confidence and skills of their manager. We run 1:1 coaching programs for managers who want to give constructive feedback, motivate a team under pressure or re-inspire their teams to get greater engagement. For retailers, tech businesses and b2b service providers, we’ve helped these managers increase their copywriting team’s commercial effectiveness by as much as 700%.
Companywide writing training programs
Being able to express your ideas in writing is a
key life skill. We’ve taught the fundamentals to
undergraduates at Oxford University, helped
funeral directors in Manchester, rocket
scientists in California and retailers in India.
When everyone can write more clearly, ideas
move faster and the whole company benefits.
Our companywide writing training programs
are for everyone and last 1+ years.
An awarding winning agency trained their teams – and won more awards