This is an extract from the book about brand tone of voice called Strong Language, by Verbal Identity’s founder, Chris West.
It became an instant best-seller on brand tone of voice.
This extract discusses how you can develop the brand narrative by paying attention to the critical “10,000ft” level of the brand, using it to bring the brand narrative to life.
It uses the examples of Tesla and Google’s brand narratives.
Buy a copy of the tone of voice book Strong Language: the fastest, smartest, cheapest marketing tool you’re not using.