Chapter 8: “Tesla and Google’s brand narratives.” From STRONG LANGUAGE, the #1 best-selling Tone of Voice book

This is an extract from the book about brand tone of voice called Strong Language, by Verbal Identity’s founder, Chris West.
It became an instant best-seller on brand tone of voice.
This extract discusses how you can develop the brand narrative by paying attention to the critical “10,000ft” level of the brand, using it to bring the brand narrative to life.

It uses the examples of Tesla and Google’s brand narratives.

 

 

 

 

 

 

Buy a copy of the tone of voice book Strong Language: the fastest, smartest, cheapest marketing tool you’re not using.
(Affiliate link).

 

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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