Chapter 5: Why narrative is critical for all brands

In Chapter 5 of STRONG LANGUAGE – the #1 best-selling book on brand tone of voice – our Founder, Chris West, talks about the importance of narrative.

A chapter on tone of voice and it's role in narrative from the tone of voice book STRONG LANGUAGE

A chapter on tone of voice and it's role in narrative from the tone of voice book STRONG LANGUAGE

There’s a whole lot more to say about narrative. And in Strong Language, Chris does tell all about the power of narrative for brands. And in particular, the role of narrative as one of the 3 levels of every brand’s tone of voice. 

If you’d like to read more, take a look at this chapter about narrative at Tesla and Google.
And if you’d like to buy a copy of the tone of voice book Strong Language: the fastest, smartest, cheapest marketing tool you’re not using then you can click on this (affiliate) link.
If you’re a non-profit or other for-purpose business, email Chris and he’ll send you a copy for free.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

Pin It on Pinterest

Share This