In Chapter 5 of STRONG LANGUAGE – the #1 best-selling book on brand tone of voice – our Founder, Chris West, talks about the importance of narrative.
There’s a whole lot more to say about narrative. And in Strong Language, Chris does tell all about the power of narrative for brands. And in particular, the role of narrative as one of the 3 levels of every brand’s tone of voice.
If you’d like to read more, take a look at this chapter about narrative at Tesla and Google.
And if you’d like to buy a copy of the tone of voice book Strong Language: the fastest, smartest, cheapest marketing tool you’re not using then you can click on this (affiliate) link.
If you’re a non-profit or other for-purpose business, email Chris and he’ll send you a copy for free.