Chapter 19: “The Ground Level Details” of a brand’s tone of voice. From STRONG LANGUAGE, the #1 best-selling Tone of Voice book

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

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