by Chris West | 16th Oct 2020 | Vision
And what’s Vision good for, anyway? Inside every successful organisation, everyone knows the answer to two simple questions: Who are we? What do we stand for? When the CEO has articulated this Brand Vision clearly and aligned everyone with it, there are obvious...
by Chris West | 15th Oct 2020 | Vision
The best thinking on building C-Suite alignment with the CEO’s Vision Inside any consistently successful company, everyone is pursuing one goal with one set of beliefs. This only ever happens because the CEO has set a strategic Vision specifically to inspire and...
by Chris West | 15th Oct 2020 | Vision
How to define what your company stands for and avoid the most common pitfalls Over the last 25 years, the idea of what a copmany Vision is, what it should contain, and even whether you need one at all, has been questioned and refined. In a successful company, everyone...
by Chris West | 11th Aug 2020 | Vision
25 years of thinking about brand Vision: how to define what your company stands for and avoid the most common pitfalls Chris takes a look at and summarises the best expert opinion and research on brand Vision from the last 25 years. This is for those of you who want...
