by Chris West | 08th Jun 2021 | Copywriter training, Tone of voice guidelines
A verbal identity builds your brand in exactly the same ways as a visual identity. That’s why growing brands use a tone of voice style guide. But with so many brand channels dependent on language, when the brand voice isn’t sharp enough, it’s not...
by Chris West | 17th May 2021 | Tone of voice guidelines
One of the quickest ways to find the right tone of voice agency is to write an RFP. But what questions should you ask? Most CMOs and Brand Directors define a brand’s verbal identity only once or twice in their career. So, choosing the right agency to create the brand...
by Chris West | 13th May 2021 | Tone of voice guidelines
8 things to think about when choosing your tone of voice agency Good writing is good for business. And choosing the right tone of voice agency means your brand cuts through, you don’t overspend on media and, well, you get to sign off version 2 instead of version...
by Chris West | 09th May 2021 | Copywriter training, Tone of voice guidelines
Find out more about verbal identity and verbal branding with these videos There are some great resources available when you want to learn more about verbal branding and creating a strong brand voice. If you’d like to read more about creating memorable brand...
by Chris West | 06th May 2021 | Tone of voice guidelines
An effective brand tone of voice can lift a business. Bad copywriting can drive a CMO crazy. But how do you know if your brand’s tone of voice is being effective? What are the metrics you should look at? Previously, we talked about what 3 ‘input’...
by Chris West | 03rd May 2021 | Copywriter training, Tone of voice guidelines
A strong verbal identity for your brand isn’t a ‘nice to have’. Your brand language is working everywhere, all the time. But sometimes, people focus on their content marketing KPIs and don’t look for how effective their brand voice is. What are the KPIs for a brand...
