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- Chapter 19: “The Ground Level Details” of a brand’s tone of voice. From STRONG LANGUAGE, the #1 best-selling Tone of Voice book
- Chapter 8: “Tesla and Google’s brand narratives.” From STRONG LANGUAGE, the #1 best-selling Tone of Voice book
- How much money does a brand lose when its tone of voice is wrong
- Chapter 5: Why narrative is critical for all brands
- How can you make your brand writers more effective? Here’s a simple and cost-effective method. From STRONG LANGUAGE, the #1 best-selling Tone of Voice book