by Chris West | 15th Oct 2020 | Our process
There are many different kinds of client-consultant/agency partnerships. Buying the right one is critical: It means you don’t overpay for what you don’t want. More importantly, it means you and your agency partner understand each other from the start. Before we talk...
by Chris West | 15th Oct 2020 | Our process, Tone of voice guidelines
The most successful brands don’t talk like they’re your friend. Their brand voice flexes to talk like they’re in the background, while you’re becoming self-actualised. Here’s how a tone of voice agency can help your brand stand out:...
by Chris West | 15th Oct 2020 | Our process
Verbal Identity is a super-specialist brand language consultancy. Over the last 10 years we’ve worked with global companies and ambitious start-ups to help them create a brand voice which is as strong as their visual identity. The Verbal Identity process is a...
by Chris West | 15th Oct 2020 | Our process
In marketing, life seems easy for the innovators, the challengers, the crazy ones. But what if you’re the incumbent – the established brand. What do you need to do with your brand language to win back a share of mind, leading customers from those plucky...
by Chris West | 15th Oct 2020 | Our process, Tone of voice guidelines
Cold, hard numbers and bright insights from customer comments. Why text analytics? Why now? When customers are freed to express their thoughts in their own words, they reveal more about their motivations: they give marketing and customer insight teams the “Why”...
by Chris West | 14th Oct 2020 | Our process
A collection of facts and statistics on the benefits of good business writing and the cost of bad. We have hard proof that better writing makes a better business. Good writing doesn’t just have implications for your marketing team, it has a powerful effect on...
