by Chris West | 15th Oct 2020 | Fashion and luxury, Tone of voice guidelines
What the rest of the world can learn from how the luxury fragrance market uses language Linguistic analysis of the fragrance market, showing how younger brands are using new positionings to stretch the market Who doesn’t want a 98% margin? Through linguistic...
by Chris West | 15th Oct 2020 | Fashion and luxury, Tone of voice guidelines
How smaller cosmetics brands are using language to beat big beauty companies. It’s 7am on Tuesday morning. You’ve just showered. You reach for your moisturizer. It’s an intimate moment between you, the mirror, and the $1billion that L’Oréal spent last year on R&D....
