by Chris West | 15th Oct 2020 | Corporate narrative
Popular conceptions of brand narrative are fundamentally wrong. But this doesn’t mean some narratives aren’t more enduring than others. Here are our favourites for branding. Previously, we discussed universal narratives (read here). Despite what you may have read,...
by Chris West | 15th Oct 2020 | Corporate narrative
And how do you give a tangible narrative to an intangible product? So, why do brands need narratives? Simply, brands need narratives because our brains are wired to look for them. We were able to evolve from a chaos of noises, opportunities, over-stimulation...
by Chris West | 15th Oct 2020 | Corporate narrative, Retail
What happens when the 3 levels of your brand’s voice clash? You might have noticed that Johnnie Walker recently released a limited edition ‘Jane Walker’ whisky. It’s received mixed reactions. Some people have criticised it as a ‘patronising’ and ‘lazy’...
by Chris West | 15th Oct 2020 | Auto, Corporate narrative
How the world’s most expensive car brands speak and speak differently. After 6 pm, London’s Mayfair is a mini-Monaco. Light bounces off the chrome detailing of supersized ultra-luxury cars, sitting nose-to-pipe outside exclusive members’ clubs. Meanwhile, a...
by Chris West | 11th Aug 2020 | Corporate narrative
How can a corporate guiding narrative make sure strategy gets off the page? It aligns an organisation and motivates its employees. Chris explains. Read more about corporate narrative here.
by Chris West | 11th Aug 2020 | Corporate narrative
Chris’s article ‘A strong Brand Vision is the cornerstone to Start-up Success’, published in Just Entrepreneurs, looks at how a clear brand Vision right from the start can save fledgeling brands from failure. Read more about the company vision...
