by Chris West | 16th Oct 2020 | Copywriter training
And what’s Vision good for, anyway? Inside every successful organisation, everyone knows the answer to two simple questions: Who are we? What do we stand for? When the CEO has articulated this Vision clearly and aligned everyone with it, there are obvious...
by Chris West | 15th Oct 2020 | Copywriter training
The most popular writing courses we’ve seen for brands The best writing courses for copywriters and non-writers are run by writers. We are proud to work with some of the world’s most famous companies, including Alphabet, Co Op, and many ambitious start -ups....
by Chris West | 15th Oct 2020 | Copywriter training
Give up the idea that your brand’s tone of voice is just a ‘tone of voice’: It needs to be flexible enough to work in different channels It needs to deliver engagement to the attention you pay for It needs a more sophisticated definition than just 4 adjectives...
by Chris West | 15th Oct 2020 | Copywriter training
A lunch-and-learn with Chris West, Founder, Verbal Identity. Do any of the following sound familiar? Your team is so successful that it’s now being asked to write more copy for more channels. The only problem is, there’s no more time and definitely no more...
by Chris West | 15th Oct 2020 | Copywriter training
Visiting Las Vegas is like taking a 72-hour, fully-immersive MBA. According to a recent Economist report1, the city is enjoying record tourism and fast employment growth. It’s easy to see why. Any Ops Director will be impressed by a 7 a.m. walk around the gaming...
by Chris West | 15th Oct 2020 | Copywriter training
There are many different kinds of client-consultant/agency partnerships. Buying the right one is critical: it means you don’t overpay for what you don’t want. More importantly, it means you and your agency partner understand each other from the start. The only problem...
