by Chris West | 09th May 2021 | Copywriter training, Tone of voice guidelines
Find out more about verbal identity and verbal branding with these videos There are some great resources available when you want to learn more about verbal branding and creating a strong brand voice. If you’d like to read more about creating memorable brand...
by Chris West | 03rd May 2021 | Copywriter training, Tone of voice guidelines
A strong verbal identity for your brand isn’t a ‘nice to have’. Your brand language is working everywhere, all the time. But sometimes, people focus on their content marketing KPIs and don’t look for how effective their brand voice is. What are the KPIs for a brand...
by Chris West | 16th Oct 2020 | Copywriter training
And how brand storytelling can align the leadership team with yours. The fact that “85% of strategy never gets off the page” isn’t just a waste of resources. It’s a waste of people’s lives. Read how brand storytelling can make a corporate narrative come to life. ...
by Chris West | 15th Oct 2020 | Copywriter training
The most popular writer courses we’ve seen for brands We’ve often said that you can’t hire the best writers: you have to train them. And something that many other people say, is that the best copywriter training courses for copywriters (and...
by Chris West | 15th Oct 2020 | Copywriter training
A lunch-and-learn with Chris West, Founder, Verbal Identity. Do any of the following sound familiar? Your team is so successful that it’s now being asked to write more copy for more channels. The only problem is, there’s no more time and definitely no more...
by Chris West | 15th Oct 2020 | Copywriter training
How do you help exceptional people tell exceptional stories? Here comes the science bit… So It’s odd. Three times in the last month, with three different clients, I’ve been asked the same question: “Our experts keep confusing their audiences with technical...
