by Michael Angelo Canlas | 02nd Jul 2021 | Copywriter training
No one’s brand language works as hard as it could. But the question is, Is it worth spending any time changing it? A brand language comms audit answers this by telling you: Where could you get some quick wins? Which channels could work harder for you?...
by Carolyn Anderson | 14th Jun 2021 | Copywriter training
Available to Marketing Society Members now, publicly available from September 2021. Click here to read the full article.
by Chris West | 10th Jun 2021 | Copywriter training
Does it sometimes feel like you’ve tried ‘everything’ smart in your marketing – and the only answer seems to be to spend more? That’s fine if you have infinite money (and infinite time) but wouldn’t it be great to out-think the...
by Chris West | 08th Jun 2021 | Copywriter training, Tone of voice guidelines
A verbal identity builds your brand in exactly the same ways as a visual identity. That’s why growing brands use a tone of voice style guide. But with so many brand channels dependent on language, when the brand voice isn’t sharp enough, it’s not...
by Chris West | 09th May 2021 | Copywriter training, Tone of voice guidelines
Find out more about verbal identity and verbal branding with these videos There are some great resources available when you want to learn more about verbal branding and creating a strong brand voice. If you’d like to read more about creating memorable brand...
by Chris West | 03rd May 2021 | Copywriter training, Tone of voice guidelines
A strong verbal identity for your brand isn’t a ‘nice to have’. Your brand language is working everywhere, all the time. But sometimes, people focus on their content marketing KPIs and don’t look for how effective their brand voice is. What are the KPIs for a brand...
