by Chris West | 27th Jun 2022 | Copywriter training
I want to ask CMOs about their brand purpose writing. Is it good enough? This came out of a keynote speech I was asked to give by the Financial Services Forum in London on 16th June 2022. Along with the panel, I was asked whether I thought Purpose contributed to a...
by Enzo | 06th Jun 2022 | Copywriter training
Is this #EndofDays? For ‘British’ as a desirable value, I mean. Listen to UK radio and it’s the woke brigade who’s ruined it for everyone else. Two minutes later, there’s never been a better time to be British. What’s going on? What...
by Enzo | 26th May 2022 | Copywriter training
Started talking about the ‘I’ word yet? (Hint: 9 letters. Which is equal to the % rate it’s now running at.) It’s time to relearn how to write those tricky emails to customers. Find a way to talk about price rises. And do it without hurting...
by Enzo | 05th May 2022 | Copywriter training
Watched WeCrashed yet? It’s all about what went on at WeWork. What went on was a lot of language: “the energy of We” “TGIM” “Elevate the world’s consciousness” The language which unsettled the investors, drew a willing...
by Enzo | 26th Apr 2022 | Copywriter training
Many of you, dear readers, don’t know how to write. It’s not your fault, of course. But, equally, you are not entirely free from blame. While we can all see that Labour plays a role for failing standards in this country, we all have to do our bit. You will...
by Enzo | 29th Mar 2022 | Copywriter training
Don’t let up. Don’t change your mind because the plan isn’t working. Change the plan. Don’t stop wearing a blue and yellow ribbon because it’s getting old. Keep wearing blue and yellow because – because – this...
