Jacob Rees-Mogg – would tone of voice guidelines help?
Many of you, dear readers, don’t know how to write. It’s not your fault, of course. But, equally, you are not entirely free from blame. While we can all see that Labour plays a role for failing standards in this country, we all have to do our bit. You will...
The batman
Don’t let up. Don’t change your mind because the plan isn’t working. Change the plan. Don’t stop wearing a blue and yellow ribbon because it’s getting old. Keep wearing blue and yellow because – because – this...
Show your support to Ukraine
I am shocked by what’s happened in Ukraine this week. I am watching with horror what’s going on there. For the last 14 days, work’s seemed trivial. I am coming to the view that if you aren’t doing something, however small, to actively support...
How Far Is Your Brand Voice Downstream From Culture?
You know the expression, “Politics is downstream from culture”? It’s not true. At least, it’s not true for effective campaigners. For them, their campaigns reshape culture. For the other politicians, they’re left reacting to what culture...Protected: “Turn up the bass. The in-laws have gone” – How to flex your brand tone of voice
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