by Chris West | 05th Dec 2023 | Copywriter training
This is an extract from Strong Language, by Verbal Identity’s founder, Chris West. It became an instant best-seller on brand tone of voice. This extract shows how to make sure the nuts and bolts of your brand’s language also help to convey its identity....
by Chris West | 05th Dec 2023 | Copywriter training
This is an extract from Strong Language, by Verbal Identity’s founder, Chris West. It became an instant best-seller on brand tone of voice. This extract discusses how the “10,000ft” level of their brand voices come to life in the narratives of Tesla...
by Chris West | 01st Dec 2023 | Copywriter training
In Chapter 5 of STRONG LANGUAGE – the #1 best-selling book on brand tone of voice – our Founder, Chris West, talks about the importance of narrative. There’s a whole lot more to say about narrative. And in Strong Language, Chris does tell all about...
by Chris West | 29th Nov 2023 | Copywriter training
This is an extract from Strong Language, by Verbal Identity’s founder, Chris West. The book became an instant best-seller on brand tone of voice. Here, in Chapter 45, Chris shares the most cost-effective way to help your brand writers keep improving. ...
by Chris West | 27th Nov 2023 | Copywriter training
This is an extract from Strong Language, by Verbal Identity’s founder, Chris West. It became an instant best-seller on brand tone of voice. This extract shows how to make an authentic tone of voice. Buy a copy of the tone of voice book Strong Language: the...
by Chris West | 16th Mar 2023 | Copywriter training
3 things to avoid and 3 things to do, so you (and your CEO) avoid greenwashing language. When you’re doing good things, it’s easy to think you can just write about them and the world will appreciate what you’re doing. But people are more...
