Brand purpose writing

Brand purpose writing

I want to ask CMOs about their brand purpose writing. Is it good enough? This came out of a keynote speech I was asked to give by the Financial Services Forum in London on 16th June 2022. Along with the panel, I was asked whether I thought Purpose contributed to a...
Shouldn’t Your Brand Be More British?

Shouldn’t Your Brand Be More British?

Is this #EndofDays? For ‘British’ as a desirable value, I mean. Listen to UK radio and it’s the woke brigade who’s ruined it for everyone else. Two minutes later, there’s never been a better time to be British. What’s going on? What...
The batman

The batman

Don’t let up. Don’t change your mind because the plan isn’t working. Change the plan.   Don’t stop wearing a blue and yellow ribbon because it’s getting old. Keep wearing blue and yellow because – because – this...

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