Is there such a thing as a ‘brand voice readability score’?
There are several ways to ‘score’ your brand’s writing.
As a tone of voice agency, it’s something we look at a lot.
In his recent book, Chris West, founder of Verbal Identity, looked at the simple measures of good writing.
Why you shouldn’t be happy with them.
And why we invented a better ‘brand voice readability score’ – in fact, it reflects your brand’s relevance and stand out.
