You can do better than ‘brand voice readability’ scores

Is there such a thing as a ‘brand voice readability score’?

There are several ways to ‘score’ your brand’s writing.

As a tone of voice agency, it’s something we look at a lot.

In his recent book, Chris West, founder of Verbal Identity, looked at the simple measures of good writing.

Why you shouldn’t be happy with them.

And why we invented a better ‘brand voice readability score’ – in fact, it reflects your brand’s relevance and stand out.

About Verbal Identity

We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…

Pin It on Pinterest

Share This