STRONG LANGUAGE: THE FASTEST SMARTEST CHEAPEST MARKETING TOOL YOU’RE NOT USING BY CHRIS WEST, chapter 41 on brand tone of voice guidelines

 When you want to make your brand tone of voice strong, what can you do with your brand voice guidelines?

Don’t make the guidelines fixed. Put them online and ask people to contribute the work they like. Then allow everyone to vote on it.

Chapter 41 deals with how you can get everyone to refer to guidelines more often.

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