What do you read if you want to understand your customers better?
According to CEO Today magazine, you should read Chris West’s new book about tone of voice: Strong Language.
We’re very grateful for CEO Today’s coverage, please click on the link below to read more:
We are writers, strategists and linguistics experts: super-specialists in the magic and mechanics of language. We know how language creates thinking. And how – if you shape the language of your company, your comms and your customers – you shape what people think and do, read more…
