Corporate Narrative and Brand Storytelling

A Corporate Narrative and Brand Storytelling agency workshop with Verbal Identity

Agile competitors. Tech disruption. Fickle customers. Hmmm, what’s everyone meant to do now?

As the world gets more complex, brand teams need to keep things simple. Everyone needs to agree on the answers to two fundamental questions: Who are we? What do we stand for?

Then, teams are freed to use their imagination. Decisions happen faster. Fewer questions make their way to the CEO’s office. Our proprietary “8S” framework and workshops define your value proposition and corporate narrative with emotional alignment baked in. More than “brand storytelling”, 8S has been used by the leaders of large and small companies to guide their teams and direct more than $1bn of investment.

Corporate Narrative and Brand Storytelling Work

Read how Hunter increased global sales by 19% with brand storytelling

A Framework for Business Storytelling

You can’t outperform your competitors by trying to be more like them. 8S works ‘inside out’ – using research, interviews and linguistics to uncover your brand’s DNA and unique appeal. Then, using strategic insights and well-established creative skills, we create an emotionally powerful corporate narrative and brand stories. 8S stands simply for “8 Slides”. Each slide focusses on just one element: your customer’s mindset, your brand’s values, and what makes relationship between you and your customers stick. Over time, this has proven to be comprehensive enough to give people guidance, but short enough to be memorable.

GLTC used 8S to successfully pivot to online

0-60 countries, fuelled by content

Direct investment and company development with a famous vision

The final stage is creating the Famous Vision – the organising thought, imprinted in the minds of everyone in your organisation. In 12 words or less, it unforgettably defines what you do and what you stand for, and so empowers everyone in your organisation to make the right decisions as they respond to the changing world around them. Time and again, as the 8S Framework is presented to the Board, Investors and the wider company, the simplicity of the format has made ‘the truth from within’ credible, memorable and actionable. 

Create value from every person at every level of your business

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‘X’, Alphabet’s top-secret lab: shaping language to shape culture

‘X’, Alphabet’s top-secret lab: shaping language to shape culture

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Vision for a multi-brand watch retailer

In-depth case study: One Story for Hunter Boot

In-depth case study: One Story for Hunter Boot

In-depth case study: One Voice for Votary

In-depth case study: One Voice for Votary

Luxury lifestyle brand: how to reclaim your brand’s DNA

Luxury lifestyle brand: how to reclaim your brand’s DNA

Mulberry: How do you introduce your past to a new audience

Mulberry: How do you introduce your past to a new audience

Christie’s: Working with the world’s most prestigious auction house

Christie’s: Working with the world’s most prestigious auction house

Twinings’ Ovaltine

Twinings’ Ovaltine

Glint: How do you use language to launch a new global

Glint: How do you use language to launch a new global

Portas: How do you stand up for intuition?

Portas: How do you stand up for intuition?

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

GLTC: It’s not enough to change the strategy. You have to change your culture to match your strategy.

SABMiller: Quenching a client’s thirst for NPD

SABMiller: Quenching a client’s thirst for NPD

B&Q: A change of strategy needs a change of behaviour

B&Q: A change of strategy needs a change of behaviour

Vauxhall: How do you get 200 people to speak with one

Vauxhall: How do you get 200 people to speak with one

easyCar Club

easyCar Club

MYLA

MYLA

Global Jeweller: When should a brand grow beyond its Founder?

Global Jeweller: When should a brand grow beyond its Founder?

Digital Agency: Aligning the stories of the CEO, the European Creative

Digital Agency: Aligning the stories of the CEO, the European Creative

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Luxury Fragrance: A globally-famous Founder’s startup story – second-time around

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Ultra-Luxury Hospitality: How to name the world’s greatest hotel

Christie’s: International Real Estate

Christie’s: International Real Estate

Pharma Startup: How brand narrative adds margin in a commodity b2b

Pharma Startup: How brand narrative adds margin in a commodity b2b

Hunter Boot: From mudwalk to catwalk

Hunter Boot: From mudwalk to catwalk

Votary: A personal luxury strategy for an overcrowded category

Votary: A personal luxury strategy for an overcrowded category

Vauxhall: How do you speak British?

Vauxhall: How do you speak British?

Fine Jeweller: A fast-growing global brand needs one story, one voice

Fine Jeweller: A fast-growing global brand needs one story, one voice

GF Smith: From paper company to creative partner

GF Smith: From paper company to creative partner

Belstaff: re-positioning a British Brand in the global market

Belstaff: re-positioning a British Brand in the global market

Paraiba: How do you launch a brand if you’ve never launched

Paraiba: How do you launch a brand if you’ve never launched

Teknavo: How to talk tech to CEOs

Teknavo: How to talk tech to CEOs

Mobispot: How language helps you pivot from B2C to B2B

Mobispot: How language helps you pivot from B2C to B2B

Fred Perry: What is a brand book really for?

Fred Perry: What is a brand book really for?

McQ: A contender, not a pretender

McQ: A contender, not a pretender

Text analytics reveals what people really think of your staff

Text analytics reveals what people really think of your staff

Fred Perry: It’s not about the price tag

Fred Perry: It’s not about the price tag

TalkTalk

TalkTalk

Adstream: How do you sell tech to Creatives?

Adstream: How do you sell tech to Creatives?

Reminding a catalogue company that they were never just a catalogue

Reminding a catalogue company that they were never just a catalogue

When a word is worth $50,000

When a word is worth $50,000

Tourneau

Tourneau

Votary: From brand strategy to naming architecture

Votary: From brand strategy to naming architecture

Votary: A natural product needs a tone of voice that sounds natural

Votary: A natural product needs a tone of voice that sounds natural

Hunter: Everyday Pioneers

Hunter: Everyday Pioneers

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