Corporate Narrative and Brand Storytelling
Agile competitors. Tech disruption. Fickle customers. Hmmm, what’s everyone meant to do now?
As the world gets more complex, brand teams need to keep things simple. Everyone needs to agree on the answers to two fundamental questions: Who are we? What do we stand for?
Then, teams are freed to use their imagination. Decisions happen faster. Fewer questions make their way to the CEO’s office. Our proprietary “8S” framework and workshops define your value proposition and corporate narrative with emotional alignment baked in. More than “brand storytelling”, 8S has been used by the leaders of large and small companies to guide their teams and direct more than $1bn of investment.
A Framework for Business Storytelling
GLTC used 8S to successfully pivot to online
0-60 countries, fuelled by content
Direct investment and company development with a famous vision
The final stage is creating the Famous Vision – the organising thought, imprinted in the minds of everyone in your organisation. In 12 words or less, it unforgettably defines what you do and what you stand for, and so empowers everyone in your organisation to make the right decisions as they respond to the changing world around them. Time and again, as the 8S Framework is presented to the Board, Investors and the wider company, the simplicity of the format has made ‘the truth from within’ credible, memorable and actionable.