The magic and mechanics of language
We are writers, strategists and linguistics experts: super-specialists in using language to transform companies inside and out.
We know how language creates thinking and how – if you shape the language of your company, your comms and your customers – you shape what people think and do. Since 2010, our clients have used the unique power of language to direct more than $1bn of investment.
Chris West, Founder
Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile.
Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.
In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, ‘How Words Work’, was recognised at the 2017 D&AD Awards.
Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote “A Little Worm” which won Best Film at the Barcelona Film Festival.
Charlotte Semler West, Non Exec Director
Rahel Anne Bailie, Senior Advisory Consultant, Content Strategy
Fiona Stewart, Senior Advisory Consultant, Marketing & Customer Strategy
Zsófia Demjen, Special Advisory Consultant
Baxter Bee, Operational Assistant
Baxter has one role: to make the most of Verbal Identity’s most valuable resource, Chris’ time. This role spreads across scheduling, preparatory work aligning the team-client interface and determining the company culture.